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Gener8xion Entertainment (PINK: GNXE) had an exciting 2010 highlighted with the resignation of Matthew Crouch as CEO, Chairman of the Board and Director on July 16^th. Richard Cook, who also bought out Mr. and Mrs. Crouch’s stock position in the company, officially accepted the additional position as the new CEO on the same date. Key to note is that the board of Directors elected Ronald Heineman as Director and Chairman of the Board of Directors to fill the vacancy caused by the resignation of Matthew Crouch. Mr. Heineman is also the CEO and Chairman of the Board of Directors for Debut Broadcasting Corporation (OTCBB: DBTB), another publically held company. In addition, he has served as Chief Restructuring Officer (CRO) and CEO of several of RiverFalls portfolio Companies. In accepting his newest challenge, Mr. Heineman stated, "I am looking forward to assisting the management team and board of directors of Gener8Xion carry out the vision established by many dedicated stakeholders throughout the years in building this brand of fine films. The team looks forward to expanding the brand while preserving the values Gener8Xion is known for. We look forward to reporting on our future progress.”

Also termed by many as a “turnaround specialist”, Mr. Heineman has already shown his ability to devise and implement change as evident in Debut Broadcasting Corporation’s 3Q 2010 financials and business update. “The November 16^th financials included a third-quarter net income of $100,326 on the strength of a 7% increase in top line revenue and a 35.7% reduction in operating expenses. The company continues to make progress on its reorganization strategy. The company has been implementing a reorganization strategy intended to achieve profitability. That strategy included recent staffing improvement in sales, change in national representation firm, as well as new strategic alliances and products. Additional progress is anticipated during Q4. "We are pleased to report continued progress in the 3rd quarter," stated the CEO Ronald Heineman. "Our restructuring, which began in February (Mr. Heineman took over as CEO on February 2^nd 2010), has better aligned the business with the current choppy economic environment." Heineman added, "We are confident that our recent personnel moves will prepare Debut for the future. I am also happy to report the acquisition of the radio broadcast station WNBV FM in Grundy, Virginia, which will add to our top line focus going forward."”

On August 25^th, evidence of Mr. Heineman’s hand at work in Gener8xion became evidence with a news release by Cross Bridge, LLC in which has announced a new affiliation with Gener8Xion Entertainment, Inc. Through its affiliation, Gener8Xion will be providing content for Cross Bridge's website and BeliefnetTV, which offer award-winning television programs, exciting original programming a compelling feature films and interviews with prominent thought leaders. Additionally, on October 4^th, Mission Pictures International, the US-based distributor specializing in faith-based films, announced that it had acquired Gener8xion Entertainment’s film library.

Terms of neither deal were disclosed, but the deals both indicate that, like Debut Broadcasting Corporation, positive changes are coming for Gener8xion Entertainment and its investors. November 2010 saw a surge in shares purchased while December saw a virtual abatement in volume as shareholders simply hold onto their precious shares and patiently play the waiting game. November 8^th saw a range of PPS from 0.09 to 0.20 representing a well-over 100% range in the day on 34K shares. A little good news may send the price rocketing with a low float stock such as this. According tohttp://www.otcmarkets.com/stock/GNXE/company-info, the market cap at end of day on December 30^th was $1.79 million with 18 million shares outstanding, with roughly 51% of that being owned by president and CEO Richard Cook.

A company with management such as Gener8xion’s and movies to its credit such as One Night with a King, Noelle, The Cross and Preacher’s Kid, Gener8xion certainly appears to have a bright and optimistic future ahead of it. Ron Heineman’s background and the company’s reputation itself certainly will have investors interested and watching Gener8xion closely. I look forward to seeing how things will unfold and to seeing what Mr. Heineman has up his sleeve! Please perform your own due diligence on this company and let us all know what you think. At the time of this article being written, the bid/ask on the stock price is 0.0122 X 0.099 which is a huge spread. However, as events unfold and the investor world takes note, we’ll likely see the gap tightening up and the price per share more accurately will reflect Gener8xion’s true worth. The company’s website is www.8x.com. Gener8xion can also be followed on twitter at http://twitter.com/#!/Gener8Xion, and the author can also be followed there at http://twitter.com/#!/Chemistfrog. In closing, please consider former CEO and Director Matthew Crouch’s statement about Rich Cook and Ron Heineman, “I couldn't feel more comfortable or more excited about leaving Gener8Xion in the capable hands of Rich Cook and Ron Heineman. I believe these two men can take the company to the next level and truly impact this generation through the power of film and television fulfilling the vision God birthed in Laurie and me many years ago."